Our aim is to be one of the most positive brands out there, and to create t-shirts that will help you be your best version in mind, body, and soul while also doing good in the world.
We’re all about love and good vibes: Yup, we’re all about love – for yourself, for those around you, and for the Planet. We want to empower you to feel and be your best self – whether through wearing one of our very cool tees, or by following our blog for tips on how to live an inspired life full of happiness, self-acceptance, creativity, and fun.
Celebrating You: Because beauty comes in all forms, shapes, colors and sizes. We believe in unity and condemn any discrimination based on looks, race, sex, or sexual orientation.
Women Empowerment: When it comes to worker exploitation and women empowerment, it is estimated that out of 60-75 million garment workers who are employed to make our clothes 80% are women. They work in dangerous conditions without being paid a living wage, if getting paid at all. Yes, fashion industry is mostly dominated by women, so paying a fair wage is not only an ethical issue, but a feminist one.
The bottom line is that, if you buy a feminist t-shirt from a high-street store and pay $10 for it, even if it says ‘Girl Power’, ‘Feminism’ or something among those lines, the chances are, your purchase is supporting the cruel system of women garment worker abuse in the fashion industry that your t-shirt is supposedly trying to protest.
Sustainability: Our t-shirts are made of GOTS certified organic cotton and come from an eco-friendly wind-powered factory. We believe that the world doesn’t need more clothes, it needs more love, so we encourage our customers to purchase smaller amounts of higher-quality products, rather than splashing out on lots of low-quality pieces.
And once you’re done with your tee, we are inviting you to send it back to us so we can recycle it – with 15 million tons of used textile waste being thrown out in the States alone, this Planet really doesn’t need another t-shirt ending up in landfill.