The formula of Darja Popolitova Jewellery is a fusion of young freedom and urban nectars. The jewellery, with a little provocation added, is, however, suitable for whatever occasion. With designer’s concept “to make jewellery that vitalizes everyday routine, not excluding weekends”, Darja Popolitova’s aim is to create casual contemporary treasures for each day of the week. Along with smart approaches to upcycling there is also fine craftsmanship in her works. The opaque touch of colours, chains, and steel are the elements of brand’s profile.